Sell Expired Listing Fast — Discover Why Your Home Didn’t Sell and How to Get Offers Now
You did everything right — or so you thought.
You cleaned, decluttered, and worked with an agent. You opened your home to showings and waited for that perfect buyer to walk through the door. But the listing expired, and your home is still sitting there… unsold.
If that sounds familiar, you’re not alone.
Across Central Ohio, hundreds of homeowners find themselves in this exact situation every year. The good news? It’s not the end of your selling journey — it’s just time for a smarter, more strategic approach.
I’m Roger Loesel, a Real Estate Consultant with Coldwell Banker Realty and founder of Central Ohio Real Estate Investment LLC (CORI LLC). For over 17 years, I’ve specialized in helping homeowners sell properties that didn’t sell the first time — and sometimes for more money and in less time.
This page will help you understand why your home didn’t sell, and how you can finally turn that expired listing into a success story.
Meet Roger Loesel — Central Ohio’s Trusted Real Estate Consultant for Expired Listings
When a listing expires, most sellers think, “Maybe the market is slow.”
But in my experience, it’s rarely about the market — it’s about the strategy.
I’ve helped homeowners all over Central Ohio who were ready to give up. Homes that sat for months suddenly started getting multiple showings, strong offers, and even bidding wars.
How? Because I don’t just “relist” homes — I reposition them.
As a Real Estate Consultant, my job is to:
- Assess your needs, wants, and capabilities as a seller.
- Evaluate the local market conditions to identify exactly why your home didn’t sell.
- Develop a customized solution that aligns your goals with what buyers are actively searching for today.
You’ll never hear “just drop the price” as a one-size-fits-all fix.
Instead, I’ll show you how to create demand — even in tough markets or challenging locations.
💬 “Roger was the first person who actually listened. Our house in Grove City sat on the market for 180 days. He analyzed our old listing, changed the photos, and adjusted our pricing strategy. We had two offers in 10 days!”
— Linda & Steve M., Grove City, OH
Why Do Listings Expire? The 5 Common Reasons (and How to Fix Them)
Let’s face it — an expired listing hurts. You start to question everything: your price, your agent, your home. But the truth is, listings usually expire for one or more of five fixable reasons.
Below, I’ll walk you through each one — and show you how I’ve helped homeowners turn things around.
Reason #1 – Overpricing
Why it happens:
Every homeowner wants to protect their equity. You may have thought, “Let’s start a little high — we can always come down later.”
Unfortunately, in real estate, the first 10 days on the market are critical. If your home isn’t priced correctly during that window, buyers move on.
How Roger Fixes It:
I use advanced comparative market analysis tools, local trend data, and buyer behavior insights to pinpoint your home’s true market sweet spot — not too high to scare buyers away, and not too low to leave money on the table.
Real Example:
A homeowner in Hilliard listed their 3-bedroom home at $389,000. After 120 days, it expired with no offers. I analyzed the data, repositioned the listing at $369,900, added updated visuals, and targeted specific buyer demographics online.
Result: Two offers within 11 days — final sale price $375,000.
Key takeaway: Correct pricing isn’t about losing money. It’s about creating momentum that attracts the right buyers quickly.
Reason #2 – Property Condition
Why it happens:
Sometimes, the issue isn’t price — it’s presentation. Even small things like outdated lighting, cluttered rooms, or minor repairs can make buyers hesitate.
How Roger Fixes It:
I help sellers identify high-impact, low-cost improvements that make a real difference. I also work with trusted local vendors who can handle everything from deep cleaning to minor touch-ups — affordably and fast.
And if you don’t have time or funds for repairs, CORI LLC has investor partners who buy homes as-is, often paying top market value without requiring any work.
Real Example:
A homeowner in Westerville had an outdated kitchen and couldn’t afford major upgrades. Instead of losing the deal, I connected her with one of CORI LLC’s investors. They bought the home as-is, paid cash, and closed in 14 days — giving her the freedom to move on with peace of mind.
Key takeaway: You don’t have to renovate to sell. You just need the right plan — and the right connections.
Reason #3 – Poor Marketing
Why it happens:
In today’s world, photos and presentation sell homes. Many listings fail because they blend into the crowd with dark photos, generic descriptions, or limited exposure.
How Roger Fixes It:
My marketing plans are designed to make your home impossible to ignore. That includes:
- Professional photography and drone video
- Staging consultations to highlight your home’s best features
- Strategic placement across MLS, Zillow, Realtor.com, Facebook, Instagram, YouTube, and Google
- Buyer targeting using advanced digital advertising campaigns
Real Example:
A Columbus home sat unsold for 90 days. The photos were dim and the description lacked emotion. My team re-shot the property, added a lifestyle-focused narrative (“Imagine morning coffee on this sunlit porch…”), and promoted it on Facebook Marketplace and YouTube.
Result: Over 1,800 views, 12 showings, and 3 offers in under three weeks.
Key takeaway: The right marketing turns “invisible listings” into must-see homes.
Reason #4 – Restricted Showings
Why it happens:
Buyers have limited time. If your listing required 24-hour notice or had limited availability, chances are, many buyers just skipped it.
How Roger Fixes It:
I make showing your home easy and secure by using:
- Digital lockboxes for agent access
- Flexible showing schedules
- Real-time feedback systems that help you understand what buyers think after each visit
When you open your doors — figuratively and literally — more buyers will walk through them.
Real Example:
A homeowner in Dublin had a strict 24-hour showing rule. After relaxing restrictions and implementing digital lockbox access, we went from 2 showings per week to 7 showings in 5 days. Within 2 weeks, we had a full-price offer.
Key takeaway: Accessibility = visibility. The more showings, the faster your home sells.
Reason #5 – Location Limitations
Why it happens:
Let’s be honest — you can’t move your home. Maybe it’s near a busy road, school zone, or commercial area. Some buyers will see that as a negative, but not all.
How Roger Fixes It:
Through targeted marketing, I reach buyers who actually value your location — such as investors, first-time buyers looking for affordability, or those who prefer convenience over privacy.
And when the retail buyer pool is small, CORI LLC’s investor network often steps in to purchase homes quickly for cash — no open houses, no waiting.
Real Example:
A property near a railroad track in Delaware sat for six months with no interest. I marketed it to investor-landlords looking for rental properties near the highway.
Result: Full cash offer within 9 days.
Key takeaway: Every location has a buyer — you just need to find the right audience.
Roger’s Expired Listing Recovery Plan: A 3-Step System That Works
You’ve already been through the frustration of listing your home once.
You don’t need another failed attempt — you need a real strategy.
That’s where my Expired Listing Recovery Plan comes in.
Step 1: Personalized Consultation
We start with a one-on-one discussion to understand your goals, timeline, and financial priorities.
Do you need to sell quickly? Are you open to updates or want an as-is solution? What are your non-negotiables?
You’ll walk away with clarity — not pressure.
Step 2: Market Evaluation
I perform a deep analysis of your expired listing, including:
- Local comps and price trends
- Buyer search data for your ZIP code
- How your home performed online (views, saves, engagement)
- Agent feedback and showing history
We’ll pinpoint exactly why your home didn’t sell before — and how to fix it now.
Step 3: Strategic Action Plan
Finally, I create a custom strategy built around your situation:
- Relist with refreshed marketing and visuals
- Sell directly to one of CORI LLC’s qualified buyers for fast cash
- Adjust your pricing and incentives to attract new buyer segments
You’ll have clear options, a timeline, and my professional support every step of the way.
💬 “Roger’s plan worked better than we imagined. We were stressed after our listing expired, but within 30 days of following his strategy, we had multiple offers. He truly knows how to read the market.”
— Amanda J., Reynoldsburg, OH
Real Success Stories: From Stale to Sold
🏠 Case Study 1 – From Expired to Sold in 18 Days (Columbus, OH)
The Smith family’s home sat on the market for 120 days. They received little feedback and no offers. I re-launched the listing with new photos, fresh pricing, and a digital marketing campaign.
Result: 8 showings, 3 offers, and a signed contract in just 18 days.
🏠 Case Study 2 – Selling As-Is Without the Stress (Grove City, OH)
A homeowner couldn’t afford repairs after their listing expired. CORI LLC purchased their home as-is, saving them from additional mortgage payments and helping them move to their new city.
Result: Sold in 10 days, cash in hand.
🏠 Case Study 3 – Location Challenge Turned Opportunity (Delaware, OH)
A property next to a commercial zone scared away traditional buyers. By marketing it to my investor database, we found a landlord looking for rental properties.
Result: Closed in 9 days, no contingencies.
You Deserve a Fresh Start — and Real Results
When your home doesn’t sell, it’s easy to feel defeated. But remember this:
It’s not your fault.
Most expired listings fail because of strategy, not because of the home.
You’ve already done the hard part — maintaining your property, showing it, and keeping hope alive. Now it’s time to hand the strategy over to someone who understands the why behind expired listings — and knows how to fix it.
Let’s get your property back on the market, positioned to win this time.
Get Your Free Expired Listing Evaluation
Ready to discover why your home didn’t sell — and how to fix it fast?
Call (740) 675-6410 for your free, no-obligation evaluation.
I’ll personally review your previous listing and send you a step by step plan
The Next Buyer Could Be Looking for Your Home Right Now
Every day your home stays off the market, you lose visibility with serious buyers.
Let’s change that — starting today.
With Roger Loesel and CORI LLC, you’ll get:
- A professional consultant who truly listens
- Data-backed insights (not guesses)
- Powerful marketing that attracts real offers
- A network of qualified cash buyers
- Options that match your needs and capabilities
Don’t relist the same way and hope for a different outcome.
Let’s create a new strategy that actually works.
👉Call (740) 675-6410 to start your Free Expired Listing Evaluation. Your next buyer could be closer than you think.